This is important because it allows you to know which visits to the website are organic and which originated at the GMB listing. Tagging your URL allows you to track clicks from the GMB listing to your company website. It’s all about making customers and potential-customers feel comfortable doing business with you. If you really want to kick it up a notch, hire a Google certified photographer for an Indoor Street View Tour. For example, if you sell wedding dresses, ask one of the brides to upload a photo of her special day. Encourage your customers to upload any photos they’ve taken associated with your business. Carefully chose photographs that will offer a sense of your company, employees, services, and logos. Humans are visual creatures and will spend more time exploring your GMB if there are photos to look at. Make sure your address, telephone number, website, and business hours are correct. While this sounds obvious, the simplest mistakes can cost you business. For example, if you own a gluten-free bakery, you have a better chance to rank for “gluten-free bakery” than for a generic term like “bakery.” One of the best things you can do is to choose categories that are quite specific. Take your time choosing the proper category for your business in order to ensure it will show up when a customer is looking for your products and/or services. Visit the Google My Business page and enter your business name and address to learn if your business already has a listing.īusinesses are categorized by the services they provide. If your business has been in operation for several years, it is likely that a GMB listing has already been created and all you need to do is claim it. If you want to harness the power of GMB to its fullest potential, here are some ways to make the most of the opportunity: Create Your Listing Optimizing Your Google My Business ListingĪs an owner or leader in your business, you have access to the services and advantages that Google My Business offers. While there is certainly a benefit to business owners, GMB also benefits customers by providing pertinent information in one easy to find location. Not only is Google My Business free, but creating a GMB listing is also an integral part of any solid SEO expert's ongoing local SEO strategy. It’s like being offered a marketing tool at no cost. ![]() The best part of Google My Business? It’s absolutely free to business owners. ![]() That business’s profile shows up on the right side of the search result page, offering potential customers the information they need at a glance and increasing their local visibility. In a nutshell, it works like this: someone searches for information about a business in the Google search engine. It should be noted that a GMB listing does not replace a business’s website, but rather enhances their branded visibility and exposure through Google search, Google Maps, and Google+. A Google Map is generated once a new listing is created, further increasing searchability. Those call-to-action options include: Buy, Order Online, Learn More, Book, and Sign Up. The four post types currently available are:Įach post type allows business owners to add photo, description, a call-to-action button, and link. What Information Can You Add To A Google My Business?īeyond the standard business information, you see above, Google My Business listings also allow for owners to post notices about sales, change of management, or anything else they deem valuable. Those businesses or brands that have done their due diligence in optimizing their web presence and information in Google My Business listings will get more visibility for relevant searches than those that don't. This means that when someone types in a business name or a service / product that you provide, Google will go through businesses that match those characteristics and return them to the searcher. Google uses this validated and verified information to return your business in relevant searches that users conduct, both for branded and unbranded search. Here's an example of what comes up when you search "Marcel Digital" in Google: It also gives customers an opportunity to review the business and owners a chance to respond to those reviews. ![]() In addition, Google My Business allows owners to post photos related to their business in order to give searchers a better sense of that business. GMB allows business owners to edit the business or branded information that searchers find, including hours of operation, address, and phone number(s). Google My Business (GMB) was launched in 2014, designed by Google to give business owners more control regarding what shows up in search results when someone searches for their business name on Google.
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